The Masala Mojo website is close to my heart because it belongs to a dear friend who is a great person and a fantastic chef. Her dream project is to share her recipes and experiment with food. Redesigning the website was a fun project, and here’s how it came to be.
What is Masala Mojo?
Masala Mojo is a food blog started in 2017 as a hobby by Nisha who is passionate about cooking. Her blog focused on healthy recipes and her experiments with food. The motive of the website is the inspire people to eat healthy food.
Design Journey
The site was good enough for recipes. However, with the growing business, it was important to create aesthetics and better usability for the readers.
- The initial phase was where I created a value proposition that acted as the base for visual elements, content and their order on the website.
- The next step was to define the style for the blog that included type and colours.
- Logo
Things in focus:
- Visual Element: Minimal design with maximum visual impact through great imagery to capture the attention of the visitor immediately.
- Order: Neatly placing the top-level categories upfront on the menubar to drive more clicks. Moreover, giving a separate space to the sub-categories and placing search on the menubar to ease the user’s journey.
Old Website – Default WordPress Theme
New Masala Mojo Website – Custom WordPress Theme
Branding elements
Meenakshi's Portfolio 
Leave a comment