Helping brands showcase their true voice on social media
Hi, I’m Meenakshi, a UX Designer turned Social Media Manager, bringing my 10+ years of experience to help brands express their voice clearer and louder.
A one-woman creative hub built on storytelling, design, and media. My mission is to help small businesses and brands showcase their stories authentically, through storytelling, thoughtful design, and visuals that truly stand out.
My Journey
My creative journey began in 2016 with Backpacking With My Lens, a travel and photography blog where I started documenting my adventures around the world. What began as a passion project soon became a place where I learned the art of storytelling, content creation, photography, SEO, and social media marketing.
At the same time, I spent over a decade building digital products as a UX Designer, designing experiences that put users first. While I loved solving complex problems through design, I realized my true passion was helping brands tell compelling stories, connect with their audiences, and create meaningful content that drives results.
In 2024, I made the leap from product design to pursue creative marketing full-time, combining my background in UX with content strategy, visual storytelling, and social media marketing to help businesses grow their online presence.
Today, I work with brands beyond social media, offering website design and development, branding and rebranding, copywriting, photography, and creative strategy, building cohesive digital experiences that reflect who they are and what they stand for.
When I’m not working with clients, you’ll usually find me exploring a new destination, photographing wildlife (majorly birds), or writing for my travel blog. Through Backpacking With My Lens, I inspire 10,000+ monthly readers with budget-friendly travel guides, food recommendations, and practical tips to help people explore more while spending less.
What I do as a Social Media Manager
No two businesses are the same, which means no two social media strategies should be either. Many of my clients come to me knowing they want to grow their online presence but aren’t quite sure where to start, and that’s exactly what our discovery call is for.
My background as a UX Designer and Content Creator gives me a different perspective on social media. I don’t just think about what looks good, I think about how people interact with content, what captures attention, what builds trust, and what ultimately encourages someone to become a customer. Every decision is backed by research into your audience, competitors, brand voice, and business goals.
My job is simple: to take the stress of marketing off your plate so you can focus on running your business while I focus on helping people discover it.
©meenakshibose
Meenakshi Bose | Social Media Manager 