Meenakshi Bose

Resume

Senior Product Designer with 10+ years of experience working in diverse domains such as Fin-tech, Travel, E-commerce and Ed-tech.

I design intuitive and user-centered products, backed by user research and data analysis to drive design decisions and deliver measurable results.

Senior Product Designer

Opportunity Education | Full Time, Remote (Seattle) | Mar 2023 – Jul 2024

• Directed the Feedback Forward product design (WebApp and Browser Extension) to empower teachers to provide feedback to their
  students in the fastest and most efficient way possible.
• Streamlined the entire design process, set up a design pipeline integrating JIRA and detailed documentation for easy interfacing with
  Engineers. This led to an immediate noticeable improvement in delivery times and resulted in more accurate QA Testing.
• Designed several visualizations for teachers to track real time trends to understand students’ progress and identify those who need extra
  attention.

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Design Consultant

Snapmint | Contract, Remote (India, Seattle) | Aug 2022 – Feb 2023

• Led the User Dashboard design project to present a clear and unified view of their ‘Buy Now Pay Later’ journey, credit score, transaction limits, upcoming monthly payments, rewards and incentives.
• Designed the interface of the Virtual Credit Card segment in the mobile application, including all the graphic elements.
• Worked as the sole designer on several key features including integration with Google Play Store, Checkout Flow for third party merchants, and digital payments. Reported directly to the CEO and interfaced with various product teams.

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Senior UX Designer

Great Learning | Full Time, Remote (India) | Oct 2021 – May 2022

• Redesigned and improved the signup flow for the Great Learning Mobile and Web application, increasing the signups by 3.5%
• Designed the Great Learning Corporate Academy dashboard, a B2B product to provide corporate administrators an effortless solution
  for managing employees’ learning journeys, issuing certifications, viewing leaderboards, and generating reports.
• Led the design of Great Learning Academy Tutorial website to showcase brief summaries, fundamental concept, and value propositions, improving user engagement and overall experience.
• Redesigned the Rewards and Referrals program following a data driven approach by conducting user surveys, and two separate A/B
  tests to analyze visibility issues and evaluate different call-to-actions (CTAs).
• Gamified the loyalty program dashboard, and improved user retention by 2.5%.

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Junior Manager – Design

Paytm | Full Time, Remote (India) | Sept 2020 – Jul 2021

• Led the redesign of the Paytm Ads Web Application to help business owners make informed decisions about the Ads product through
  better user experience. Helped the business generate more refined leads, increased conversions and a 3% increase in Click Through Rate.
• Worked on the redesign of the Paytm Web Application as a Project Manager and UX Designer, interfacing with various stakeholders.
• Worked on the redesign of the Paytm Web Application as a Project Manager and UX Designer, interfacing with various stakeholders.
• Shipped 15+ new landing pages and redesigned 10+ old pages for the Paytm for Business website, improving conversions by 10%.

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Lead Designer

isango! | Full Time (India) | Oct 2016 – Sept 2020

• Led the Redesign and Shipping of the isango.com Web Application, which improved the usability and product experience in 2 months,
  increasing conversions by 3%.
• Increased page sessions and decreased bounce rate by redesigning and shipping isango!’s blog, The Guidebook.
• Increased 1% conversions month on month by redesigning the Just London Theatre Breaks website.
• Designed a B2B dashboard for isango!’s affiliate network.
• Onboarded and mentored several junior designers in the company.