Meenakshi Bose

Situation

India’s leading Buy Now, Pay Later app, Snapmint, was launching a new feature: a Virtual Credit Card that users could apply for instantly and use for their online purchases.

The challenge was to design an engaging splash page that would effectively communicate the benefits of the virtual credit card and make the application process seamless.

Task

As the Lead Designer on this project, my responsibility was to design a page that would:

• Clearly present the details and benefits of the virtual credit card.
• Encourage users to apply for the card immediately.
• Ensure the application process was quick, easy, and user-friendly.

Action

Requirement Documentation

• Understanding the needs and expectations of the user base for a virtual credit card.
• Analyzed competitor products to identify effective ways to present credit card benefits and streamline the application process.

Ideation & Wireframing

• Collaborated with the product team to define key messages and benefits to highlight on the page.
• Developed initial wireframes focusing on a clean, intuitive layout that prioritized the key benefits and a prominent call-to-action button for instant application.

Prototyping

• Created high-fidelity prototypes with a focus on visual appeal and clarity. The design featured a modern, clean interface with eye-catching visuals with the virtual card in focus.
• Added animations and micro-interactions to enhance the user experience, making the page feel dynamic and engaging.

Collaboration

Provided detailed design documentation for design hand-off and supported the development team during the development cycle.

Result

The launch of the virtual credit card page contributed to a significant boost in Snapmint’s overall transaction volumes, aligning with the company’s growth objectives. Moreover, the majority of users reported finding the application process straightforward and the information on the page clear and compelling.

This project highlighted the importance of clear communication, user-centered design, and seamless application processes in driving product adoption and enhancing the overall user experience.