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Designing a Wedding Card: Ideas and Thought Process

The best thing about e-invites is that you can be as creative without worrying much about how it would look after getting printed. Moreover, it is ecofriendly, and one can carry it with them without any hassle.

The wedding card design projects are fun to implement. It involves endless conversations and imaginations running wild. The main challenge is to understand the requirements of the stakeholders a.k.a the groom and the bride and their target audience (the relatives or friends). The visualisation is challenging. However, the best way to deliver is by collecting the required data (ideas and their likes and dislikes) to help visualise better.

Picking the type, colour and style

After a brief discussion with the couple about their expectation, I started my research. Both were keen on modern and minimal design. I picked a pastel shade as the base colour and gave a magazine look to the cover of the wedding card. Two sets of fonts used Serif (Playfair Display) for highlighting essential elements, and a San-Serif (Open Sans) for the supporting texts.

Cover

wedding-card-cover

The cover is the most significant part of a card, as it is the first thing that the user comes across. Therefore, it was crucial to convey a message through the cover design. The main highlight was the initials of the bride and the groom that grabbed enough attention and also denoted the beginning of a new partnership. The supporting text, on the other hand, was distributed evenly across the page highlighting the details like date and the complete name of the couple.

Ring Ceremony Invite Page

Wedding Invite Page

wedding-card-page-3

An Indian wedding invite has a lot of layers. By layers, I mean a bunch of ceremonies that happen pre-wedding. A third font was introduced in the design to create a hierarchy of elements, ranging from most important like the ceremony name or bride and the groom’s name, followed by the dates, venue details and the supporting text. To give an Indian touch to this modern design, I picked a Mandala pattern that blended well with the overall theme.

Here are few more Wedding Invites that I designed:

Single Page Invite

The idea behind this card was to showcase the love story of the couple. Both belonged from different states in India (Kashmir and Punjab). Therefore, the elements used showed a beautiful amalgamation of both cultures.

Layered Wedding Invite

vaibhav-and-chinmayee-invite-cover
Cover Page
vaibhav-and-chinmayee-invite-page-2
Engagement ceremony Invite
vaibhav-and-chinmayee-invite-page-3
Wedding Invite

In the case of this design, the stakeholder was an old soul and specifically wanted something traditional. Therefore, I picked up all the traditional wedding elements. Marigold garlands clubbed with Ashoka leaves is considered to be auspicious and hence was used as the main decorative element in the card, followed by the base colour that is Maroon and Mustard. However, I did blend in some fresh colours to create visual contrast and to give a slightly modern touch.

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